CLIA Dollars for Scholars Online Auction Scholarship Fundraiser Closes with Record-breaking Donations

Once again the CLIA community steps up to the plate to provide worthy hospitality students with much needed financial support with a highly successful online auction scholarship fundraiser. Collecting a record-breaking $50,000+ for auction items on CLIA Dollars for Scholars, the CLIA Board recognizes that the need for assistance for budding young hospitality professionals still exceeds our funds.
To continue our fundraising efforts, we are happy to announce our First Ever Fall Auction, September 7, 2021 to September 19, 2021. If you missed the opportunity to donate cash or an item, or to bid on any of the 200 travel items, you will have another chance!

Mark Your Calendar!
First Ever Fall Auction September 7, 2021 – September 19, 2021

Chris Middleton, CLIA Auction Manager, 925.478.0929,

Recovery Strategy Playbook

Darren Cole of spoke at the June 19th “Ask the Experts” Conference Call about strategies and campaigns to boost hotel revenues during the reopening phase. Due to the depth and comprehensive nature of his talk, Darren has offered to provide this information to our CLIAlert audience with a concise downloadable presentation.

We want to thank Darren Cole and for sharing this invaluable roadmap for rebuilding hotel occupancy and ADR during this catastrophic downturn experienced by hotels” says Pravin Pranav, CLIA President. “In times like this, it is heartwarming to see the generosity of all segments of the lodging industry.”

Get the playbook

Coronavirus Business Impacts Survey

To ensure our industry has a voice in the recovery conversations at the state level, it’s important to quantify the impacts on travel businesses and their employees. Please spend 10 minutes filling out this survey.